New designs are out for NECONO DIGITAL CAMERA!

White and Black.

With stylish designs, new lineup is coming out. Joining the popular Lisa Larson design Necono camera, is our mateur chic lineup. Recommended for those who thought the original Neconos were too adorable – here is something more simple and classic.

Regarding pre-orders and pre-sales

Dates and places will be updated on the site. Please check here for availability!

MONITOR GROUND is now on sale! More fun with necono camera.

Thanks for the wait! MONITOR GROUND is now on sale!
For details click here.


Here you are a film shot by Patrice Leconte on Necono Digital Camera.

Patrice Leconte

French film director。「Monsieur Hire」(1989)、Ridicule(1996)

Please read before using

This camera requires a microSD card or microSDHC card (up to 16G). Please prepare one to operate. The microSD card is to be used only for this camera.
※If you use a card with data from other digital cameras and/or cell-phones on this camera, data may be lost or destroyed.

With necono digital camera, everyone will be captured with a smile. There is no need for you to say “Cheese!”
This camera does not have the pressure big and bossy cameras have. This little camera can capture natural and relaxed faces (actually the most difficult faces to capture as photographers may know). Anyone would become stiff by the tension when you are caught by a camera. With a big tough camera, the tension will be big and tough. And with a small camera, the tension will be a small one. But what about with a necono (or cat, in English) camera? Just like how a baby or a pet lightens up communication between a stranger, this camera is capable of transforming the relationship between you and your subject into a happy one.


With magnets at its feet, it sticks everywhere, anywhere, anytime. You can shoot from high up and low down or even tilt it. All these unexpected shots are enabled by this simple magnetic mechanism. Self-timer mode, and interval mode which repeat shooting a photo every second will widen your possibility and creativity. Finding this kitten stuck here and there, will delight your daily life even while it is out of use. In fact, that is the lovable effect we cannot look down on.


Compact, light and cat shaped, how can you help from yourself from taking it along with you? A camera that makes you want to walk around with, just like your own pet; is our concept for this camera. Please carry it to wherever you go. You can attach a strap to the tail so it will not fall from your hand, neck or arm. You can always stay together.


OK, let’s try to take the cat out of the box. Open the door of the package just as you would open the cover of a book. Your gaze must meet the cats’. This heart-warming wrapping was designed by Mika Sasaki (SuperHeadz.Tokyo), under the inspiration of a picture book series “Number Book” co-produced by Lisa and her daughter Johanna who put Lisa’s illustration into a picture book. So you can keep the cat in at home, the box is designed to open and close. This colorful package will make you want to receive and give it as a gift.


Obvious by its name and look, necono digital camera is in a shape of a cat (or, neco in Japanese). Its left eye is a lens and the right is a sensor. It allows you to take photos and movies like a cat is taking them. The camera does not carry a monitor, so you cannot see what you are about to take. But it is not as complicated as it may seem. All you need is, a little effort to, be a cat. Then you will soon get used to it. Please experience the special excitement of a film camera, not knowing what you have caught. With the dedicated monitor “Monitor Ground” (sold separately), you can use it like an ordinary digital camera.

※MONITOR GROUND is scheduled to be released soon. Now (Feb 2011) we are planning to release around past spring.


necono digital camera does not have any of the high qualities that the latest digital cameras out there would possess. Moreover, we may warn you that we cannot promise you infallibility under certain circumstance. Sometimes, it may take in too much light and cause a whiteout, or blur by the movement of your subject; it is “whimsical” and does not always capture what you intend it to. But just as a cat who may ignore your calls, this “whim” will make you love it even more and more. Loaded with a vivid color-mode and a bitter black & white mode. Both photos and movies have the taste inherited from Digital Harinezumi who is known to have changed the concept of digital cameras.


Lisa Larson is a world’s famous Swedish ceramist. She lives in the nature with her husband who is also an artist, and continues to produce ceramics even in her 70s. Before Japan learned about the Scandinavian “kawaii”, she had always been teaching us how charming Scandinavian designs were. necono digital camera is made from one of her originally designed cats (also adapted into a key ring).


A dedicated monitor “MONITOR GROUND” will enable you to use your necono like an ordinary digital camera.

※ Planned to be released in May, or June.
   (At Feb. 2011)




The stores below will presale NECONODIGITALCAMERA.
This camera is created under the influence of a cat keyring designed by a Swedish ceramist, Lisa Larson.
New postcards, keyrings and picture books and more goods are to soon join the series.


  Parco Part 1 B1F
  15-1 Udagawacho Shibuya-ku Tokyo 150-0042 Japan
  Official website:

About necono fair

Lisa and our company, we had first met simply out of personal interest. PowerShovel/SuperHeadz.Tokyo’s Chief designer Mika Sasaki had always loved Lisa’s art. One day, out of the blue, Mika came up with an idea to have Lisa take some photos. She immediately sent Lisa one of our small cameras (an analog Harinezumi 110 film camera) with a little letter written in by Mika in her clumsy English (but full of passion!). This is how this all commenced.

Of course it is not that easy to produce a photo book, so our plan to publish a photo book consisted of Lisa’s photo is still on hold. But instead, we fortunately came to ask Lisa to create a hedgehog (Harinezumi in Japanese) pottery. We have never thought that Lisa would create a ceramic for us, but it was a very natural process. First, she was supposed to make one hedgehog, but she left us with three. It seemed like Lisa could not stop her production. This is when we had been struck by a lightening and we realized how great an artist Lisa was. Her imagination was eternal. “Those cute figures come out of great great energy”, we learned.

Through our conversations, I realized that Lisa’s interest was not only limited to ceramics. In fact, she was full of energy to take contemporary challenges and she was active in using new materials for her production. She had always been, genre-less or super-ceramic (above ceramic). This aspect of Lisa is visible if you closely look at her art. An artist with such wide range of expression is very rare and precious in any genre of art.

Then we grow our relationship to a higher place and we went on to produce with different medias like; keyrings, dolls and picture books together. We even got to collaborate with Lisa’s daughter, Johanna. Lisa Larson’s world spread like Disney or Dick Bruna, it has no boarder.

And now, we have came back to our starting point, cameras! Our journey with Lisa started with one camera and now ending its first round in producing one camera.

I hope you will enjoy our neconodigitalcamera. I can’t wait what our next round with Lisa would be like.


  5-6-23 Minamiaoyama Minato-ku Tokyo Japan
  Official website:


 (1)Not packaged with a micro SD card. This camera requires a microSD card or microSDHC card (up to 16G). Please prepare one to operate. The microSD card is to be used only for this camera. ※If you use a card with data from other digital cameras and/or cell-phones on this camera, data may be lost or destroyed.
※Refer to manual p.19 and p.36 for further information.

 (2)Charge! Before using the camera for the first time, please fully charge the battery. The charging should take about an hour and a half.
※Refer to manual p.22.

 (3)3. Insert the microSD card
   in the right direction!
Inserting the card in the wrong direction may cause damage to your camera.
※Refer to manual p.23.

 (4)An external monitor
   enables the below settings!
Use the video out cable to connect to a TV with a component video input connecter or dedicated video monitor (scheduled to be released in May or June) and enable extra settings.
 1.Resolution(Hi 2048×1536/Lo 1024×768)(Still Capture)
 3.Silent Recording(On/Off)(Movie Mode)
 4.Card Format
 ※Refer to manual p.31 and p.34

 (5)Use a strap! To avoid the camera from falling, we recommend you to use a strap. The strap is not included.
We are scheduled to produce dedicated cases, straps and accessories soon. Pouch is already on sale.

 (6) Maximum numbers of
   photos / video

(with 2GB MicroSD card)

 1.Still Capture mode : 1000 ~ max 2500 (approximately)
 2.Video mode : 35 min (approximately)
 ※Depends on the environment and subject.

   You can download pdf

 (1)The photographs seem like they
   are all looking up?


The lens is located in the cat’s eye. But the face is slightly tilted so that the face looks up. Face the lens down a little bit, so the lens will face forward.
※The inclination is 2.5 degrees.
※If you hold the camera vertically, 1m away from the subject, the gap will be 4.5cm.


 (2)Check your image using
  Digital Harinezumi.
How? Put your Micro SDcard in Digital Harinezumi to check your images taken by Necono Digital Camera.

Attention: Do not use the same micro SDcard in Digital Harinezumi to take
photographs. If the cards are mixed up and used, data may break. Only use to preview.

 (3)Photographs blur If you move after you shoot while the lamp is still off, the captured photographs will blur. Please do not move until the lamp turns back on.

 (4)Strong magnet Do not leave your camera by items that magnets may damage, ex. Credit cards.

  If you use your camera at the park, the paws may collect iron sand.

 The battery should be charged
 but I cannot shoot.

Isn’t the battery low?

Please charge. It takes about 1 hour and 30 min to fully charge the battery. The status LED should light up in orange while charging. (The lamp stays on)
When the charging process is completed, the orange light turns off.


 I cannot take pictures.

Isn’t the status LED
(light in the back of the head) double blinking red?

MicroSD card may not be inserted. If the microSD card is already inserted please, take it out and try again.


Isn’t the status LED
(light in the back of the head) turned on?

There is no more space in your microSD card. After transferring images to your PC, please delete some images to make space for new images.
※This camera cannot delete without using an external monitor.


 The buttons do not work.

Please reset and charge.
※If the power is turned on when battery is low, the camera may not respond. In this case, camera needs to be reset and charged. Reset: Use a ball point pen to push the reset button at the bottom of the camera.


 The buttons do not work.
(LED is on but the camera
 does not respond)

Please reset and charge. After charging, turn the power back on. Reset: Use a ball point pen to push the reset button at the bottom of the camera.
Let us know if you still have problems.


 How long does it take to charge?

It takes about 1 hour and 30 min for the battery to fully charge. The battery can last 60 min for movie mode.(May depends on situation of shooting)
※However, battery lasts longer for still capture mode or repetition of shorter movies.


 Maximum amount of pictures
 and movies

Still capture : 1000 – 2500. Movie mode : 35 min (with 2GB).※Movie mode: One file will be created every 30min for movie mode.


 How do I connect my camera to
 an external monitor?

1.Power on the camera.
2. Connect the camera to your TV with video out cable. (Connect USB cable to USB port and connect composite interface to your TV). Then turn on the external monitor. TV or video monitor will display a preview.


 How do I delete pictures?

Delete pictures with PC

Camera will be recognized as a removable disc when connected to PC. Confirm and delete unnecessary data.
※To avoid deleting data by mistake, we recommend you to save your data to your PC before deleting anything.


Delete pictures with an external monitor

Connect your camera to a TV using video out cable. Press and hold select button in the capture mode to go to the review mode. Press and hold shutter button and while holding shutter button, press select button to delete images.


 How do I format?

To format MicroSD

Please be aware that formatting your microSD card will delete all the images.
※We recommend you to save your images to your PC before formatting.
To avoid trouble, camera cannot format without using an external item.


 Menu setting

1.Pressing and holding the mode button in the capture mode will allow the display of the menu for the camera setting. Or, connect camera to an external monitor and switch to capture mode, then press and hold mode button to display setting.
2. Change settings by selecting item with select button. Press shutter button to confirm the setting and the next menu will be displayed. Press and hold mode button to turn off menu.


Silent recording (on / off)

Capture movie with audio or without audio
On: without audio  Off: with audio
Select Silent Recording On/Off with select button.


Resolution for still image

Choose Hi or Low resolution with select button.
Hi:(2048×1536) Lo:(1024×768)


 Interval Mode

How to set interval mode?

1. Press mode button several times until the green / blue status LED is on.
2. Press the shutter button to start interval shooting. The camera will take one image every second until the shutter button is pressed again.【Attention】Depending on the subject and environment, one second interval may vary.
3. Press shutter button to stop interval shooting.


 Review image

How to review images?

Connect to PC or an external monitor and switch to review mode.


 Different images.

How is it different from Digital Harinezumi?

Each camera has its own whim. Necono camera has quite a personality and it sometimes takes clear-cut photographs, sometimes soft and fluffy ones. Please enjoy the differences.


 PC Environment

Do I need a PC?

All operations (setting and reviewing pictures) can be done with a TV monitor (with a video out cable). But data can only be saved on a PC or an external storage that can read USB.


Supported OS

Windows7、Windows Vista, WindowsXP Home or Professional(SP3)
Mac OS X v10.5.8 or later


Can I only charge with a PC?

The included AC adapter can be used to charge too.



How to charge overseas?

AC adapter is safe to be used through 120V to 240V, at most of the countries. ※It may need an adapter plug.


Video standard

Depending on the country, please select either PAL/NTSC video standard.
※Japan, America →NTSC  Europe →PAL


 Warranty Period : 6 months

Natural failure within warranty period

We will repair or replace your camera. Note that we are the only party entitled to determine whether the claim is valid or not. Defect in manufacture will be replaced.

Failure caused by error or misusage

Repair or replace will cost an additional fee. We will be the only party entitled to determine whether the claim is valid or not.

Repair after warrenty period

Necono Digital Camera is a toy camera and repair is possible to only limited parts. Please understand that not all cases can be repaired. We will contact you after we determine whether repair is possible or not.


first Nishio Building 2F
Shibuya-ku, Tokyo Sarugakucho 5-17 150-0033, Japan.
tel +81-3-5428-3088 fax +81-3-5428-5659